Ningning of Aespa Becomes Maybelline's Brand Ambassador for Asia, Bringing a Message of Confidence and Creativity

Ningning, a member of the girl group Aespa (Doc. Ist)

Secondupdate.com – Ningning, a member of the girl group Aespa, has officially been selected as a global brand ambassador for Maybelline New York in the North Asia and Southeast Asia regions.

"Maybelline is a brand that always celebrates individuality and creativity. I am very excited to join the Maybelline family and share my passion for self-expression with fans across North Asia and Southeast Asia," said Ningning in an official statement received in Jakarta on Monday.

For Ningning, makeup is not just a beauty tool but also a way to express one's identity. She hopes to inspire many people to be more confident in expressing themselves.

Ningning, who hails from Northeast China, has a significant influence in the North Asia and Southeast Asia regions. This was one of the reasons Maybelline chose her as their new face in these areas.

"We are very excited to welcome Ningning into the Maybelline New York North Asia and Southeast Asia family," said Maybelline North Asia Brand Head Bobadilla Juliana.

According to her, Ningning has a strong appeal among Gen Z and plays a major role in shaping beauty trends and pop culture in Asia. Her confidence and creativity also align with Maybelline’s core values.

As an initial step, Ningning will appear in various Maybelline product campaigns. She is expected to inspire many people to express themselves and celebrate beauty in their own way.

With her significant influence, Ningning is anticipated to bring fresh energy and further strengthen Maybelline’s position as a beauty brand that champions diversity and creativity.