Jennie BLACKPINK Reveals Challenges in Her Solo Career and Role as CEO of Odd Atelier: "It's Far from Easy"

Jennie Blackpink (Dok. Ist)

Secondupdate.com – Jennie, a member of BLACKPINK, shared her experiences about the challenges she faces in her solo career and her role as the CEO of Odd Atelier, the agency she founded at the end of 2023.

In the latest episode of YouTube Fairy Jaehyung, Jennie revealed how packed her schedule is and how exhausting her travels have been.

"Because I've been through this before, I keep pushing forward. Still, doing everything on my own now, especially with my first solo album, has been incredibly draining," she said.

Speaking with musician Jung Jae-hyung, Jennie admitted that she constantly strives to manage the pressure and fatigue from her hectic schedule.

Jennie also reflected on the early days of her career in the entertainment industry when she was just 21 years old. At the time, she felt she didn’t truly understand herself.

"I entered this industry at 21 without fully knowing who I was. I didn't even know what I liked or disliked. I just kept moving forward, doing what was expected of me, without a chance to pause and reflect," she shared.

However, the COVID-19 pandemic gave Jennie the opportunity to focus more on her health and self-reflection.

When the host mentioned that many people dream of living a life like hers, Jennie was quick to disagree.

Now, with her new role as the leader of Odd Atelier, she carries even greater responsibilities. Before founding Odd Atelier, Jennie had many discussions with her mother.

"My mom reminded me that it's better to try and fail than to give up without trying. That’s why I didn’t hesitate to invest in myself and fully pursue my dreams," Jennie explained.

Currently, Odd Atelier has around 15 staff members working with her. Meanwhile, BLACKPINK has renewed their group contract with YG Entertainment, but each member is pursuing their solo activities under different management.